Research and practice

Insights for Sales Leaders

Articles that bridge the gap between what the research says and what it means for the managers doing the work — written by Dr. Shelly from nearly three decades at that intersection.

Featured
What the Research Says About Predicting Sales Success
Hiring

What the Research Says About Predicting Sales Success

The traits most managers hire for are not the ones the evidence supports. A close look at what the research actually shows about identifying high-potential B2B sales talent — and what it means for how you structure your hiring process.

7 min read·
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Coaching

Why Most Sales Coaching Doesn't Transfer to the Field

Research on skill transfer and deliberate practice has clear implications for how sales managers should structure coaching — and why most current approaches fall short of developing durable capability.

6 min read·
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Pipeline

Pipeline Reviews as a Learning System, Not a Reporting Ritual

Reframing the weekly pipeline review through the lens of organisational learning — how the best managers use it to develop judgment and adaptive thinking, not just track numbers.

5 min read·
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Hiring

Coachability as a Selection Criterion: What the Evidence Shows

Coachability is widely cited as a predictor of sales success, but rarely defined with precision. This article examines what the research actually means by it — and how to assess it reliably.

7 min read·
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Leadership

The Performance Conversation: What Research on Difficult Feedback Tells Us

Decades of research on feedback, motivation, and performance management have direct implications for how sales managers should approach underperformance conversations — and why most avoid them too long.

6 min read·
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Forecasting

Forecast Accuracy as an Organisational Behaviour Problem

Inaccurate forecasts are rarely a data problem. They are a culture and incentive problem — and the research on organisational behaviour offers a clear framework for addressing them.

5 min read·
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Innovation

B2B Salespeople as Innovative Leaders: Findings from Doctoral Research

Dr. Shelly's doctoral research investigated B2B salespeople as innovative leaders within the laboratory supply chain — examining judgment, problem-solving, and customer value creation in knowledge-intensive environments.

9 min read·
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